DENSO Health
The Client
DENSO Health is a division of DENSO ADC, a subsidiary of the global DENSO Corporation. Tracking and accounting for items of value is always good business. The easier done, the better. Which is why DENSO Health delivers exceptional products built for swift and accurate asset management and data capture. Known for the invention of the QR code, DENSO brings its innovation to the healthcare industry to aid in streamlining the processes of patient tracking, pharmacy management, laboratory management, inventory control, asset management, and care coordination.
The Challenge
Despite DENSO's technological legacy, its healthcare brand lacked visibility. Entrenched competition and outdated visuals hampered market penetration. DENSO also wanted to highlight their latest invention, the SC1-QB barcode scanner. The scanner is light year's ahead of competitive scanners with its advanced antimicrobial features, waterproof structure, and ultra-durabity tailored for clinical environments. Bluecap Studio was tasked with creating an identity and repositioning the new brand line. Bluecap launched a high-impact campaign to elevate recognition of both the new DENSO Health brand name and the new SC1-QB barcode scanner.
Objectives
- Create DENSO Health brand for healthcare credibility.
- Promote SC1-QB as the 'World's Cleanest Scanner'.
- Develop a comprehensive ad campaign centered around the SC1-QB as well as the entire brand line under the DENSO Health banner.
- Drive interest at multiple trade events throughout the year.
- Equip DENSO Health with scalable marketing tools and gated content.
- Launch new website to capture leads, drive engagement, and distribute content.
Strategy & Execution
- Develop refined branding (logo, color palette, graphic system)
- Deliver brand guidelines and a modular design system
- Create trade booth design, brochures, digital ads, and landing pages
- Design social, email, and blog templates for ongoing marketing
The Results
- Increased booth traffic and engagement at 4 trade events
- Shifted perception — "DENSO who?" no longer heard
- Established scalable, healthcare-aligned brand system
- Strengthened sales efforts with cohesive materials and gated content
- Garnered award from GDUSA magazine
Summary
Bluecap Studio transformed DENSO Health's image in healthcare through strategic design and targeted marketing, establishing the SC1-QB as a trusted, high-performance solution for infection conscious environments. Hit the play button below to see the website in action.
