AI Summit Series
The Client
The AI Summit Series, launched by Informa in 2016, is a premier international conference and exhibition focused on the practical commercial application of artificial intelligence for enterprises. It connects business leaders, tech innovators, and investors to turn AI theory into profitable business results.
The Challenge
The AI Summit Series already had a strong, recognizable brand, created by Ed Wilder and his team at Informa. They needed some extra help building out the tremendous amount of collateral they produce each year to promote the shows. Bluecap's job was to make sure the materials stayed true to the brand, while continuing to evolve the design elements to create modern and dynamic layouts.
The Results
• Delegate brochure
• 10th Anniversary Postcard
• Infographic
• Social Media posts
Summary
Bluecap's close partnership with the Informa team allowed creation of new ad templates and brochures to be quick, seamless and on-brand.
