# Bluecap Studio > Bluecap Studio (legal name CLW Creative Inc.) is a full-service branding and marketing design agency based in Los Angeles, California. Founded in 2020 by creative directors Debra Cassa and Dave La Cava, the studio builds brand identities, digital experiences, and marketing materials for start-ups, small businesses, and enterprise teams. Its trademarked methodology, The Bluecap Experience®, delivers integrated infrastructure — brand systems, websites, schema, and marketing automation — as a single coordinated system. Motto: "We build the system, you get the results." Bluecap Studio serves clients nationally and internationally from a Los Angeles base (16461 Sherman Way, Suite 350, Lake Balboa, CA 91406). The studio has completed 2,000+ projects across 12+ industries, backed by 20+ years of combined creative experience, and holds a 5-star rating across client reviews. Industries served include healthcare, pharmaceuticals, trade shows and events, entertainment, hospitality, technology, real estate, and consumer products. Bluecap is a GDUSA award winner (People to Watch 2026; six award-winning projects, 2024–2026). ## Core services - [Services overview](https://bluecapstudio.com/services): The five service categories, what each delivers, and how the studio scopes work. Contact for pricing. - [Branding & Strategy](https://bluecapstudio.com/services): Logo design, brand guidelines, identity development, brand positioning and messaging, digital asset library creation. - [Marketing Design](https://bluecapstudio.com/services): Ads, brochures and sales sheets, postcards and mailers, business cards and stationery, custom packaging and labels. - [Digital & Social](https://bluecapstudio.com/services): Social media graphics, website design, email headers, web banners and digital ads. Websites built on Webflow, WordPress, and custom solutions, covering UX/UI, content integration, SEO setup, and launch. - [Events & Environments](https://bluecapstudio.com/services): Signage and wayfinding, booth graphics, banners, environmental design for conferences and trade shows. - [Informational Design](https://bluecapstudio.com/services): Infographics, research reports, PowerPoint design, annual reports, book and e-book design, editorial layout. ## Bundles and engagement models - [Bundles overview](https://bluecapstudio.com/bundles): Packaged offerings organized by business stage — Start-up, Small Business, and Enterprise. - [Start-up bundles](https://bluecapstudio.com/category/start-up): Packages for newer ventures building a brand from scratch that need to look credible from day one. - [Small Business bundles](https://bluecapstudio.com/category/small-business): Packages for established businesses that have outgrown a DIY brand and need a professional system. - [Enterprise partnership](https://bluecapstudio.com/enterprise): Ongoing creative partnership for large teams, via three working models — Project-Based (creative ownership for a distinct new brand, product, or event), On-Demand (reliable execution within existing brand guidelines), and Visual Wingman (a dedicated monthly retainer of design hours). - [Core & Character package](https://bluecapstudio.com/product/core-character): Foundational brand package — a logo, tagline, and brand system for a strong first impression. - [Brand in Motion package](https://bluecapstudio.com/product/brand-in-motion): Brand foundation plus a conversion-ready landing page to start bringing in business. - [Aesthetic Authority package](https://bluecapstudio.com/product/aesthetic-authority): The most complete package — brand, digital, and social presence unified across every channel. ## Work and portfolio - [Projects portfolio](https://bluecapstudio.com/projects): Cross-section of the studio's work across brand identities, event campaigns, websites, and marketing collateral. Filterable by branding, collateral, events, logos, UI/UX, and web design. - [DENSO Health](https://bluecapstudio.com/projects/denso-health): Brand identity, website, and trade booth design for a healthcare company's SC1-QB infection-control product. - [International Mass Timber Conference](https://bluecapstudio.com/projects/international-mass-timber-expo-conference): Brand system, campaign strategy, and event design for the industry's premier mass timber gathering. Multi-year client relationship. - [Architecture Boston Expo (ABX)](https://bluecapstudio.com/projects/abx): Brand identity, signage, and event design for the Northeast's premier architecture and construction event. - [Dunsmuir Cabinets](https://bluecapstudio.com/projects/dunsmuir-cabinets): Website redesign, UX strategy, and Webflow development for a custom IKEA-compatible cabinet company, integrating a proprietary design/quote tool. - [Hemisphere Media Capital](https://bluecapstudio.com/projects/hemisphere-media-capital): Brand and motion work for a media capital company. ## About and contact - [About Bluecap Studio](https://bluecapstudio.com/about): Studio story, values, the five-step Bluecap Experience® process, awards, and the two founding creative directors. - [Debra Cassa, Co-Founder](https://www.linkedin.com/in/debracassa/): School of Visual Arts–trained designer; background in editorial, media promotion, conferences, and content-heavy collateral, with a focus on brand strategy. - [Dave La Cava, Co-Founder](https://www.linkedin.com/in/davelacava): Award-winning creative leader and CSUN alumnus; background in corporate design, entertainment key art, and design standards for 400+ events and brands at the world's largest exhibit organizer. - [Contact](https://bluecapstudio.com/contact): Start a project or book a free Design Strategy Session. Contact form and booking available. ## Writing and updates - [Articles — From the Studio](https://bluecapstudio.com/articles): The studio blog on branding, design, marketing, and building a business that looks as good as it runs. - [Thinking Cap (Substack)](https://news.bluecapstudio.com): The studio's newsletter — deeper takes, plus the banter and stories from the studio floor. ## Optional - [The Bluecap Experience® process](https://bluecapstudio.com/about): Five stages — Discovery & Strategy, Ideation & Concepting, Design & Refinement, Delivery & Handoff, and What Comes Next. - [Frequently asked questions](https://bluecapstudio.com/services): Common questions on what the studio does, industries served, project timelines (a typical brand identity project runs 6–12 weeks), working with startups, website development, working with existing brands, and remote/national engagements.